Habitual Facebook use as a prognosticator for life satisfaction and psychological well-being: social safeness as a moderator

Purpose This study aims to examine the impact of habitual Facebook use (HFU) on life satisfaction and psychological well-being. In addition, examined Moreover, investigates social safeness in moderating relationship between HFU satisfaction. Design/methodology/approach The employed a quantitative survey design, using sample 261 Generation Y students based Mthatha, Eastern Cape Province South Africa. Scales for data collection were operationalized from prior studies. collected analyzed structural equation modeling. Findings study’s results disclosed that positively significantly impacts impacted showed had positive significant effect nexus Originality/value contributes understanding as precursor well-being among students. Also, evaluating more thorough link Furthermore, this research add body knowledge Africa’s communication psychology media literature, field has received little academic attention developing countries.